The company will refuse any used or worn candles or packaging. To keep an eye on your order, youll receive tracking emails once its processed. Returns are eligible for a full refund within 30 days of delivery. Youre not seeing a lot of other candle brands talking about dismantling gender norms., 11150 Santa Monica Boulevard, Suite 350 Those customers, too, are giving [Boy Smells] permission to go into new categories, according to Duplantis. Beauty as a category, as well, is ever-expanding to include more product verticals, from sexual wellness to toothpaste. Find your perfect finishing touch. The brand is widely recognized for its unisex candles that treat your eyes and nose with stunning tumblers and unique fragrances. If I get three people and one person buys something, thats one person I didnt have yesterday. Oops. In an acknowledgement of the potential difficulty of migrating that impact to our new online-only reality, New York state recently launched the Empire State Digital initiative, billed as an invitation for small businesses to explore the benefits of expanding beyond their physical brick and mortar location to an online marketplace. (Never mind the fact that for many business owners navigating Covid-19 protocols, this invitation is a do-or-die proposition.). Though the brands products sound as though they can enhance any space, we wanted to learn about customers real experiences with them. "I love adding a dab of rose essential oil on my chest when wearing Rose Load," Herman says, though it's impossible for him to pick a favorite. Customers can purchase products directly from BoySmells.com. You have reached the maximum number of items allowed in your shopping bag. In a homogenous market where most products are marketed as either male, female or genderless, were committed to introducing what we like to describe in Boy Smells universe as Genderful, which means accepting all expressions of identity and emphasizing that everybody deserves to be celebrated. To wear a Boy Smells Cologne de Parfum is to have command over who you areor whoever you are that day, anyway. What we love about limits is the ability to shatter them, said Duplantis. Its five floral fragrances add a little spice to the traditionally feminine aromas. To receive your refund or exchange, youll have to email the Boy Smells team within 30 days of receiving your order. I know Ive spent more online this year than I did last year, [because] Im not eating out, Im not traveling Im not spending the way that I used to.. For more details, review our Terms of Use and. $38.00 Current Price $38.00 (18) Free Delivery. I felt like I needed to be on all the time.. In 2016, Boy Smells was founded in Los Angeles by partners Matthew Herman and David Kien. 2023 PitchBook. Featuring a rating of 4.5/5 stars out of 190 reviews on Amazon, customers love how unique and long-lasting this fragrance is. Be first to know of new launches, subscriber exclusives and other titillating news. This Boy Smells candles review stands behind the brands mission and ultimate vibe. Quicklook. Retaining those jobs early on helped Herman and Kien keep Boy Smells afloat. Theyre all part of a growing scented candle industry thats expected to generate $4.2 billion worldwide by 2025. We will take $100 off your $400 purchase, $200 off your $800 purchase, or $300 off your purchase of $1200 or more now through March 5, 2023 at 11:59pm (ET). At first, Herman said, they bought ingredients off the internet and mixed them themselves. Boy Smells will also use its pop-up as testing grounds for its future brick-and-mortar ventures: it will track traffic, conversion rates and customer zip codes as well as average ticket size and whether seasoned online customers will spend more in-store versus online. Her store runs on Shopify, and a fulfillment partner is responsible for all shipping and logistics for a monthly fee. Violet Ends, a "vibrant violet in a storm of smoked papyrus and tobacco leaves . For us, our brand is post binary.That ethos has driven collaborations with Kacey Musgraves, who Herman described as an outspoken liberal woman writing and producing music in the male-dominated country music industry, and model Richie Shazam, whos living in total fluidity.Its also what helps separate Boy Smells from hundreds of small- to mid-sized candle-making companies.In Los Angeles, players include Commerce-based P.F. The Spring 2023 Collection, 6 Spring Date Night Looks As we moved in this direction, the normative genderless caption to beauty and wellness products didnt resonate with us in a way that felt authentic to how we saw ourselves. Its popularity amongst celebrities is further reflected in its collaborations, including the Kacey Musgraves and Sky Ting candles. Only time will tell if their newly launched website can sustain the same growth as Instagram without Brandon putting on a miniskirt and rolling around on the floor to draw shoppers in. Courtesy of Boy Smells. Enter promotional code ACCOUNTSF at checkout. For Drop Ship items, offer only applies to items eligible for standard shipping. Boy Smells is sold in over 300 locations worldwide, but as brick-and-mortar companies began closing in mid-March, the company told Business Insider that nearly all of their orders were canceled - and the supply chains it used to rely on also began to shut down. I hope our brand is an opportunity for people to grow closer to themselves. Most of what they offer assistance with branding, marketing, photography, SEO is an entire department at any well-structured organization. Boy Smells Redhead Candle $38.00. Woodphoria is a technicolor fever dream, rich in ecstasy and sensual swoon. Go aheadtreat yourself to something you love. This is a profile preview from the PitchBook Platform. Aziz: Thank you for sharing that. These candles are sulfate-free, paraben-free, and phthalate-free, so you can luxuriate in self-care without worrying about toxic chemicals. Everyone I talk to is surprised by how well retail has bounced back, says Herman. This process is easy with the Boy Smells candle trimmer. These are moments that can be experienced by all. He expects Boy Smells will do so in the next 12 months. Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. Many reviews are satisfied with the brand, the packaging, and the price point. 7 Cargo Outfits Were Wearing All Season Long, 6 Editor-Approved Spring Date Night Looks, New-at-Saks labels, fitness accessories & more, Women's Designer Activewear & Workout Clothing, Women's Designer Leather & Faux Leather Jackets, Womens Designer Puffers, Parkas & Quilted Jackets, Womens Designer Cocktail Dresses & Evening Attire, Women's Luxury Designer Lingerie & Shapewear, Women's Designer Swimsuits & Beach Cover-Ups, Refine by Department: Men's Grooming & Fragrance. Code valid for one-time use only. Though there were some customers concerned about the strength and burn time of the companys candles, such comments were very rare. in Nashville where he was overseeing a photoshoot. Boy Smells suggests harnessing power from wherever you find it. Hypernature defines Boy Smells aesthetic as much as its core philosophy to conceive and develop products, always combining the best of mother nature with the most radical innovations in science and technology. As co-founder Matthew Herman explains, the five scents in the collection aren't genderless but genderful. This candle was inspired by Gregory Crewdsons complex and intricate photography, and the brand infused these styles into its scent. Please consider making a one-time contribution to Vox today. New-at-Saks labels, fitness accessories & more, The Best of the Ski Shop Before getting any further into this Boy Smells candles review, lets explore some pros and cons. And those personal tastes, he added, should be celebrated. Thats just scratching the surface. Woodphoria by Boy Smells is a Woody fragrance for women and men. Its moments like these that blow our minds, and also show us that what were doing is giving permission to live in a fuller identity - the next frontier for brands. ANOTHER RETAIL MILESTONE. Inspired by the uniqueness of natural orange or red-haired folks, the Boy Smells Redhead candle is spirited and precious in a rare sense. Would not buy again.. These are common practices for online businesses, but again: You need the margins to sustain them. The luminous-matte lipstick. If youre a fan of Kacey Musgraves, youve probably noticed that this Slow Burn candle gets its name from the opening track of her Golden Hour album. $38.00 Current Price $38.00 (35) Free Delivery. Boy Smells employs 12 people, and inaddition to more than a dozen candle offerings, has expanded its product lines to include underwear and wearable fragrances that it calls cologne de parfum.The scents of its candles, which are packaged in sleek, light pink boxes, are woodsy and floral and often contain an unexpected note. For example, Slow Burn holds a rating of 4.4/5 stars from 9 reviews. Each scent has been developed to have its own unique expression; notes plucked from a personal catalog of olfactory memories, then evolved and re-expressed in a modern context. Boy Smells uses FedEx International Economic shipping for Canadian customers, which can take between 5-7 business days. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. "It is the perfect time to find new scents that reflect you are in this moment. Will you support Voxs explanatory journalism? The season's essential kicks, Logo Wallets & Card Cases With underwear, perhaps more than any other category, binary ideas of gender are used in marketing to consumers. Discover limited edition fragrances, new releases and bestsellers at Osmology. Discount code cannot be combined with the offers applied to the cart. It was undoubtedly my favorite fragrance of 2021, and it's a top contender on my best of 2022 listand we're just getting started. Our mission is to dismantle binary ideas around gender in our daily routines and encourage people to live in full spectrum without compromise. You can now buy a fraction of a house. "I love wearing floral scents, and all of my girlfriends love to wear . With this bundle, youll receive: The range includes notes of violet, rose, pink peppercorn, peach flesh, birch, and pistachio to embody afternoons spent in secret gardens, early Summer mornings on the porch, and intricate bouquets from a loved one. They're the solution to your basic fragrance woes: long-lasting, strong-smelling, and stacked with unexpected fragrance equations that instantly turn you into the most interesting, complex person in the room. From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. When developing our products, we are guided by the highest standards of cleanliness and sustainability, from product formulation to the consumption of shipping materials. Both familiar and unexpected. Boy Smells Hinoki Fantme $98.00 Shop The 13 Best Winter Fragrances on the Market Right Now Boy Smells candles are formulated with no gender in mind, blending traditionally masculine and feminine accents together for a full-bodied experience. Boy Smells Headquarters 1202 Venice Blvd Los Angeles, California90006 Driving Directions Boy Smells Summary ABOUT Overview Boy Smells was founded in 2017. Her work has appeared in Nylon, Bustle, Avenue, BuzzFeed, Tab Media, Austin Monthly, The Current, and more. Editor-approved styles for every vibe, Valentino Garavani For free return shipping, initiate your return within 14 days of delivery. Matthew Herman: David, my real-life and business partner, and I created Boy Smells in 2016. Its primary notes are of redwood cedara warm and sensual scent that is rooted in nature. When first lighted, youll be greeted by the stunning floral scents of rose, orange blossom, and jasmine. The Boy Smells Lilac front brief underwear is one of the many vibrant pieces in the Unmentionables collection. We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasnt overtly targeted to one gender, says co-founder, Matthew Herman. Our favorites from Fornasetti & more, The Wellness Shop Plus, get something nice on your birthday. Spend $800, Get $200 Were incredibly proud to participate in the cultural conversation around identity at Boy Smells. "This fable says 'dont stir the pot'but using our voice to speak out and questions what is right is the only way to affect change. We just happen to make candles and fine fragrance and underwear now, but this idea of genderfulness is something that we see having a lot of legs to build a lot of other product verticals on, said Herman. But, unlike traditional boxer shorts, these trunks feature a shorter leg length. Cinderose is a complex fragrance. Then the anti-racism books became super-popular in mid-summer, and we couldnt even keep up with the demand the publishers had to reprint. Add it to your cart for $18. They've even forayed into the celebrity world with a song-themed collaboration with space cowgirl Kacey Musgraves, But just as the candles push boundaries with their one-of-a-kind scent stories (I have an LES burning as we speak), this new Cologne de Parfum collection from the queer-owned brand is probably unlike anything you already have in your collection. Unfortunately, at the time of this Boy Smells candles review, we didnt find any active promotions and discounts. It feels like the lining of a gentlemans suit on the inside of your nose and like the side of someone you loves neck. Boy Smells candles are 8.5 oz and feature a 50-hour burn time. Someone we knew who used to work in candle production was making 2,000 units a week for us out of their garage; me and David and our staff were pouring candles from home, trying to do 1,000 units a week that way., The ship has since righted itself to some degree, with China reopening for production in the nick of time, and a number of wholesale accounts were added back into the fold. It doesnt do well even in my front entrance. Skin, shave, hair & fragrance upgrades, The Spring Refresh People wear many hats and play different roles in their life, and we aim to create products that open the door to identity thats beautifully multifaceted. Or like for me, it was like wearing a shoe with a little bit of a heel on it.The idea that scent preferences dont always align with stereotypical gender norms defines Boy Smells as an entire brand. Both familiar and unexpected. Once the team approves, the brand will supply you with a return authorization number. Boy Smells Woodphoria Eau de Parfum Travel Spray. Its web sales surged by 1,000% in 2020 and account for 75% of the companys revenue. Youd be forgiven for thinking that now, maybe more than ever, its easy to run a small business. Please enter a valid email and try again. The companys name alone, Herman said, pokes fun at scent being assigned to gender. Candle Co., Beverly Hills-based Barratt Riley & Co., Santa Monica-based Stone Candles, and West Hollywood-based Lait. EAU DE PARFUM, THE GENDERFUL FINE FRAGRANCE COLLECTION, FINALLY DEBUTS WITH 5 ALL-NEW SCENTS, AFTER YEARS AND YEARS OF TESTING AND EXPLORING FRAGRANCES FROM ALL OVER. How I wish I could be a signature scent person. We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). Message and data rates may apply. Its stylish and is sold at prestige beauty retailers such as SpaceNK and Nordstrom, adjacent to legacy brands like Diptyque but at a lower price point. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Win whats next. Why be less when you can be more? The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California. The Boy Smells collection is made and designed in Pico-Union, Los Angeles. We had to work from home for a long while we were diversifying our supply chain like crazy. In order to add this item to your shopping bag, please remove items to continue. It amounts to an ad for a suite of integrated marketing tools for merchants on Instagram, a platform that Ive personally come to rely on for my own small business. "Simultaneously honing the masculine and feminine power with us is more about gender-multidimentionality rather than just being genderless," he explains to Byrdie. FRIENDS AND FAMILY MAKE UP THE BULK OF ONLINE SALES, AND ITS SO APPRECIATED. MORE MISSES THAN HITS, BUT THE PRODUCT AND THE BRAND EVENTUALLY COME TOGETHER, CARVING OUT A NEW GENDERFUL UNIVERSE. Lanai Scented Candle. Kush, which contains no actual THC or CBD, is a blend of pot, suede, white musk and tulip. Should you. Customers receive free shipping on orders over $48. Genderful Fine Fragrance Is Now On The Go. With the goal to inspire everyone to truly love and accept their identities, the company also added a non-binary intimate apparel line, the Unmentionables, to its collection. Still, WORD sales look to be down between 30 and 50 percent year over year. The gender-neutral candle and fragrance maker will open its first pop-up this week, with its sights set on permanent stores, as well as product expansion and international growth. newsletter. Regardless of the point in your journey, wearing Unmentionables is about comfort and confidence. Herman: We coined the term genderful as a mark of inclusion, acknowledging that ones full spectrum self is unique to the individual. Each component of our packaging is fully recyclable, using only soy-based ink and FSC (Forest Stewardship Council) certified papers. $98 COWBOY KUSH EARTHY/SPICY Best seller $38 | $88 Scentensity 12345 COWBOY KUSH MAGNUM EARTHY/SPICY Best seller $88 | $38 Scentensity 12345 WOODPHORIA WOODY/FLORAL New! We get itthis candle isnt for everyone. Other scents in this collection include Boy Smells Cowboy Kush, Italian Kush, Cashmere Kush, and Purple Kush. This undergarments blend of Pima cotton and elastane ensures a comfortable fit that stays in place throughout the day, as all boxers should. Looking back, I joke that it was our bath house gin version of fragrance, he said.Herman and Kien have come a long way since 2016 when they decided to turn their hobby into a business. We always knew our next step after candles would be underwear, due to the fact that its perhaps the most gendered item out there. Upgraded party favorites, Sparkly Standouts I wish it had a longer burn time for the cost but I will be repurchasing!, But, on the other hand, another customer wasnt satisfied with how subtle the cannabis scent is: SO disappointed with this candle! Amanda Ross is a news freelance writer for Byrdie. Boy Smells Fantome Votive Set $68.00. Other key features include a solid waistband and an elastane blend for comfort. The duo started experimenting with candle-making in their kitchen, and from there, their passion was unveiled. The installment is launching with five fragrances (the same amount of candles the brand started with back in 2016). After receiving your RA#, youll have 30 more days from that point to return your product. Boy Smells is a supercool queer-owned brand that is celebrating a genderful lifestyle. Enter promotional code SAVE23SF at checkout. Duplantis says Boy Smells has been profitable for four years even though it hasnt taken on any financing (beyond its recent closing on a convertible note, a type of bond that gives the holder equity in a company prior to valuation, in October). Offer may be used when shipping to multiple addresses. . Opinions expressed by Forbes Contributors are their own. Composed of a super soft Pima cotton jersey, the Boy Smells Bare Pouch Front Trunk underwear provides a bit more coverage than the brands briefs. This candles function is purely for fragrance purposes, with no pot ingredients and nothing but green, rich, and delicate floral. Millions turn to Vox to educate themselves, their family, and their friends about whats happening in the world around them, and to learn about things that spark their curiosity. $38.00 Current Price $38.00 (17) Free Delivery. The brand highly recommends doing so because it ensures a safe and clean burn. Its nowhere near as easy as just hitting a button, especially during a pandemic. Through this collaboration, the pair developed a limited-edition scent that speaks truth to her lyrics. Shopping with the brand is a liberating experience where you can be yourself with no judgment. HINOKI FANTME DEBUTS AND BECOMES AN IMMEDIATE HIT. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. Heading up the pack is La Flor de la Virgen, my other top scent in this range. Hand poured in Los Angeles, Boy Smells candles are a proprietary blend of beeswax and coconut oil; beautiful and rich-burning. Its what my Instagram Explore page seemed to suggest one day, surfacing a Reel announcing the sold-out launch of something you never see what from someone who seemed optimized for the platform: excited for their own success, unburdened by the intensive labor it mustve taken to get there. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. Boy Smells does accept returns and exchanges on items that are in their original condition. Here, comments show satisfaction with its subtle but pleasant aroma. valid for 6 days from date of account creation. Not valid on Hawaii or international shipments. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. Boy Smells' Fantme Collection. Well take a look at its mission, products, customer ratings, promotions, and more, so you can decide if its trendy candles are worth the buy. Poured into a deep burgundy and red ombre vessel, the packaging is as intense as the scent. You're might already be familiar with the Boy Smells brand which includes candles formulated with interesting fragrance combinations and topped with cheeky or evocative names like Kush and Cedar Stack. It also isnt overpowering, in regard to the cannabis mature, musky, and floral all at the same time. About the Author Alyssa Montemurro is a Senior Beauty Editor at Editorialist covering all things skincare, haircare, and makeup related. Lets get into the positives first. This fragrance is rounded out by frankincense, poppy, saffron, pomelo, amber, and cashmeran for a spicy and exotic experience, right in your living room. The discount code cannot be applied to the cart. The brands products are also sold at Nordstrom, where each scent has been rated a handful of times. Something went wrong. Boy Smells. (The brand was 100 percent DTC for a period during lockdown.) This journey is supported by the products we use every day. THE BRAND CONTINUES TO EXTEND ITS REACH FURTHER INTO THE HOME SPHERE WITH THE GOAL OF BEING PART OF EVERYONE'S BATHROOM AND KITCHEN RITUAL. If you like white musk and baby powder, then youll love this. Though we found some minor complaints regarding burn time and fragrance strength, the positive comments far outnumbered them. As a result, customers are more apt to actually burn its products frequently, then buy them again, rather than displaying them as static status symbols, according to Herman.