Congrats. I stay in touch with my people, past present and to come, with a monthly . This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. What We'll Cover Housing Market Statistics 1. For example, a home value estimate is one of real estate's most common lead generation tools. In real estate, you have to develop a strong relationship with the buyer or seller. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Heres a sample: Dear (friend, client from a former business, former boss, etc.). In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Why Is Growing Your SOI So Important for Real Estate Agents? You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Love your ideas and thanks for the inspiration. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Ill be happy to do the research and get back to you quickly. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. In addition, it might backfire and cause them to never call on you. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. I like this example Jennifer. Some of it is super-scripted and sleazy, and some of it is just plain outdated. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Dont hesitate to put this to work for you. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Come up with a meaningful message, and hit your database with a postcard mailer. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Check out our full post on prospecting on Facebook! If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. As a rookie real estate agent, sell your sphere of influence on how you These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. It has success written all over it. For those of us who have a hard time tooting our own horn, this is a tough one. Theyre going after the unknown. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. (And, Ill give you the real estate email templates, too.). It could even be that they are having some work done on their house and need some recommendations. A Simple Definition to Get You Started. You might even want to use a real estate CRM. If you dont have a drip campaign set up yet, dont worry. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Love it Jennifer. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! So take a different approach. Your First Real Estate Prospecting Letter - ActiveRain And conversations with the people we know can lead to all sorts of wonderful things. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. As the leads and referrals start coming in, its important to keep track of each and every one. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. If you would like to submit a question just visit. He is CEO of Agent Dominator. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Sound good? This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Whats the first advice given to new real estate agents? Pay Special Attention to Those Who Matter Most, 5. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Offer something of value. Its a simple shame on me script. Real Estate Sphere of Influence Tips: How to Get Listings - Authorify PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. A good CRM must have an IDX feed to your local MLS. It is important for you to stay connected with your real estate clients. Do you know anyone who might be thinking of purchasing a home in the future? What are the biggest (non-monetary) challenges and rewards? And even if your client needs nothing from you at least you checked in. Never Stop Networking 2. Where you make your list will depend on where you are in your business. Your note/comment is definitely going in my "keeper" file!! 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Go to your business page and click at the top where it says "Ad Center.". 3. Its one of the oldest digital tools that Realtors have had at their fingertips. I just can't do YAY ME! Jumpstart Your Real Estate Sphere of Influence (SOI) And thats an uncomfortable idea for many of us. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. At least if you sold them a house, you will for sure have their mailing address! (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. This is an important lead generation tool in the real estate industry that can help you add that personal touch. It's good to hear how to get it done right. And time is something busy agents are short on. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. For brand new agents a simple Excel spreadsheet will do the job.. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. But how many agents actually take that advice? Start with your past clients because these are people you just sold a house to. It posts your ad and provides a messenger link for the recipients so they can message you directly. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? And then you reached out via Facebook. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. At that point, you use your Realtor sphere of influence scripts. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. That's a wonderful example. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well (Psst, already a Follow Up Boss user? I bet you do want to share some ideas? So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. As a result, its upset a lot of our existing lead sources as well. Were going to give you everything you need to work your SOI like a pro. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. (Were talking multiple millions in volume.). Send out a simple four by six postcard. Michael Montgomery of Rev Real Estate School. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. However, Id love to hear what you think about it first. I mailed them a postcard because I was afraid to pick up the phone and call them. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Whether you use the MLS or your agent website through your CRM, it can be completely free. How low interest rates are and what a great time to buy it is? Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Part of that, Im sure, is the isolation that many are experiencing. saying thanks to those who have helped you attain success is a great way to foster more !! You didnt think we were going to let you off the hook, did you? So thank you, thank you, THANK YOU!!! coaching programs is right for you? Pay Special Attention to Those Who Matter Most 4. Are you sure you want to report this blog entry as spam? Approximately 80 percent of all transactions are done within your sphere of influence. Acronyms and jargon can kill your message. Great way to phrase the letter - saying thanks to the client is always a must! First, it is important to take a look at a few statistics that highlight the current housing market. (Its just around the corner from you actually in Spring Brook Hills.). If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. The Best Real Estate Email Templates for Your Sphere of Influence But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. The more personal attention you give, the more theyll like and remember you. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. This traditional use of the Listing E-Alert tool is a great value add to your clients. You arent a clone. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Any new listings that come onto the market will be instantly emailed to your buyer. Take a breath. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. (One of my recent clients almost got badly burned by an inflated zestimate!). That is how you can really add someone to your sphere of influence. Or, you may want to rent out a special menu for the evening. Again, theres absolutely no need to sell here. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Real estate letters to clients samples - sphere of influence I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). You want to find ways to touch your SOI members without annoying them. Guess what? Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Twitter posts with visuals get up to 5x more engagement. Something went wrong while submitting the form. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. You can use variations of this, but the most important thing you can do is to be authentic. We have all been there. If you havent been staying in touch with your SOI like you know you should, youre not alone. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. In todays market, there are many different lead sources you can use to grow your business. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. If they are not receiving them, they are not actually in your sphere of influence. So, youve sent out an email newsletter. Gratitude is the best way to get more of what you want. and Pensacola Beach real estate Just pick up the phone. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Good news! Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Holiday cards are a classic way to stay in touch throughout the year. I would love the opportunity to work with you. Theyre probably going to answer the phone. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Be clear that you have no agenda. Its good to get a phone call from someone who is just calling to check in. Likely, you are already using Listing E-Alerts. I love your program, Jennifer. So give your full attention to every person you meet, and remember, everybody matters. Why am I sharing this wonderful news with you? We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Therefore, you should try to attend networking events, even if they are virtual. You may think that you are so busy that you will never have time to go to another networking event. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Here is how to create an audience. He even asks for permission to follow up (Cool if I follow back up in a week?). Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. When it comes down to it, an SOI is just a group of people you know personally. I hope you and your family are doing well. are great for staying top-of-mind. This is one of the easiest ways that you can dramatically expand your sphere of influence. Writen By. Take our customer, Justin Seeby for example. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. The easiest way to do this is to use an announcement letter for real estate. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. YAY-ME? Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Its one of the easiest ways to get your database engaged again. There are helpful tools you can use to expand your social media influence. They better like it, or youre going to get blocked! I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. A form letter! 6. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. This is how you reconnect with your sphere of influence database. Required fields are marked *. Every year, the National Association of produces a survey of home buyers and home sellers. Make sure you do not fall into this trap. Almost every CRM has a Listing E-Alert tool now. Today Im going to tell you, no. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. When they got the postcard, they called me. Try to do this for each and every person on your list. There are 3 primary ways to get your name out there. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life.